Assistant Analyst, CRM Marketing

Insurance • Full Time • Central And Western District, Hong Kong, HK • 4d ago

About AXA Hong Kong and Macau

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 50 markets and serving 95 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

AXA is an equal opportunity employer. We are committed to promoting Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company. Click here to learn more about our Benefits (https://www.axa.com.hk/en/benefits) , Culture (https://www.axa.com.hk/en/culture-and-values), & Career Development (https://www.axa.com.hk/en/career-development).

Responsibilities:

Campaign Execution & Automation:

Support the setup, user acceptance test, and monitoring of email and SMS campaigns within Salesforce Marketing Cloud
Assist in configuring automated customer journeys and workflows to ensure seamless communication flows

Technical Support & Scripting:

Support the development of customized content using AMPscript as needed. HTML knowledge is advantageous

Cross-Functional Collaboration:

Work closely with marketing, data science, and IT teams to ensure data accuracy and campaign alignment
Incorporate feedback from stakeholders to refine digital assets and customer journeys

Documentation & Process Improvement:

Maintain documentation of campaign workflows, data schemas, and reporting procedures
Support in A/B testing and other optimization activities to improve campaign results and customer experience

Qualifications:

Bachelor's degree in Business, Marketing, Information Systems, Computer Science or related field.
1 years of experience in CRM marketing, digital marketing, or data analytics.
Familiarity with Salesforce Marketing Cloud modules (Email Studio, Journey Builder, Automation Studio, Content Builder, Audience Manager).
Basic knowledge of AMPscript, HTML and SQL scripting.
Detail-oriented and proactive professional with strong organizational skills, eager to adopt new marketing technologies, and capable of managing multiple projects under tight deadlines.
Excellent communication and teamwork skills.

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