Strategy and Planning Analyst

Public Relations / Marketing / Media • Full Time • Kwai Hing, Hong Kong, HK • 7h ago

About the Company

YesStyle.com is a leading global online retailer that specializes in Korean and other Asian beauty, fashion and lifestyle products. Along with our sister company AsianBeautyWholesale.com which serves as a B2B distribution platform, we bring over thousands of brands to millions of customers worldwide. Learn about us at https://www.yesstyle.com/en/about-us/company-overview.html.

Objective

As a Strategy and Business Planning Analyst, you will support company business growth and help make data-driven decisions through identifying business intelligence and opportunities. Communicate business findings and strategic plans to management team and stakeholders across the organization.

Key Responsibilities

Strategic Analysis and Market Research

Conduct external market research (trends, consumer behaviour, competitive landscape) to identify growth opportunities for Asian beauty brands in global markets.
Perform competitor benchmarking (pricing, product offerings, marketing strategies) to inform business decisions.
Support development strategic frameworks (e.g., SWOT, PESTEL, etc.) to evaluate market entry, expansion, and long-term strategic planning.
Data-Driven Business Planning
Analyze sales, market share, and operational data to support global expansion strategies.
Support scenario analyses to assess the feasibility of new initiatives (e.g., market entry, price positioning).
Prepare executive-level reports and presentations with actionable insights for leadership.
Cross-Functional Collaboration
Provide cross-functional support for team operations, including inter-departmental follow-ups and administrative tasks.

Requirements

A university degree in Business Administration, Economics or Marketing discipline, with 2+ years of work experience.
Strong analytical skills: experience with market sizing, competitive analysis, and data visualization tools (e.g. Tableau would be a plus).
A logical mindset and a can-do attitude.
Strong curiosity and a genuine passion for continuous learning.
Excellent multitasking abilities and attention to detail.
Good written and verbal communication skills in English.
Proficiency in computer applications, including Microsoft Office and Excel.

Why YesStyle

Be part of an international company with offices around the globe: Hong Kong, Seoul, Berlin, and Tokyo. Dynamic, International Cultural & Friendly Working Environment.
Performance Bonus.
Employee discount on the whole product assortment of YesStyle
L&D program; Wellness program.
Birthday leave and examination leave in addition to annual leave.

It is now time to Find Your Yes!

Interested parties please apply by clicking Apply Now with a full resume stating the latest and expected salary.

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