About AXA Hong Kong and Macau
AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 50 markets and serving 95 million customers worldwide. Our purpose is to act for human progress by protecting what matters.
As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation.
We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.
AXA is an equal opportunity employer. We are committed to promoting Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.
Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company. Click here to learn more about our Benefits (https://www.axa.com.hk/en/benefits) , Culture (https://www.axa.com.hk/en/culture-and-values), & Career Development (https://www.axa.com.hk/en/career-development).
Responsibilities:
- Assist in executions of AXA's overall social media and content strategies and align with key line-of-business owners, agency channels and stakeholders in regular basis to achieve the company's business needs.
- Support team on content creation and production, to deliver quality content through social media platforms, includes but not limited to Facebook, Instagram, WeChat, XiaoHungShu, website pages and content, etc.
- Support on content creation and editorial support, including social media videos, feeds write-up, script or long-form content drafting, etc.
- Plan and execute social media initiatives and activations, internal influencers campaigns, giveaway activities, to enhances brand and product presence, drive fans acquisition and engagement.
- Assist in the building of brand's thought leadership through strategic content.
- Provide support in the global partnership with Liverpool Football Club to drive social engagement.
- Prepare post campaign report, social media listening or competitor analysis, and to support team on social media related administrative work.
- Help to manage social media communities, align with internal resources to handle users enquires to ensure the process comply with audit and compliance.
- Work with external media and creative agencies to ensure the quality in social media campaigns.
- Stay abreast of social media trends, policies, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Digital Marketing, Social Media, Communications and/or related discipline will be an advantage
- Minimum 2 years of marketing or content publishing with social media agency background; related to insurance, banking, finance, or health care industry is a plus
- Digital and social media Savvy with in-depth knowledge across social media platforms and with strong passion in social media content marketing, with mainland china social media experience (WeChat, XHS) is a plus
- Able to adapt to a fast-paced, ever-changing digital and social media landscape
- Excellent communication and interpersonal skills.
- Strong social media analytical skills and good business sense; be able to interpret data into insights and make informed decisions.
- A good team player, attention to details, result orientated and proactive
- Familiarity with digital advertising and paid social media campaign is a plus.
- Capable of working independently and managing multiple tasks effectively on small-scale projects.
- Strong Microsoft Office Skills: Photoshop, Adobe AI or Canvas is a plus
