6 years or above solid marketing experience in F&B/ Hospitality
excellent career opportunities and Beneficial remuneration package

We are seeking a dynamic, revenue-drive and highly creative Head of Sales and Marketing (F&B and street events) to spearhead full-funnel marketing strategies across our multi-outlet restaurant and bar portfolio. Operating at the intersection of brand innovation and front-line commercial execution, you will turn creative culinary experiences into measurable top-line growth. This role requires an agile leader who seamlessly collaborates with operations team, leverages strong KOL, networks, and establishes data-backed promotional plans to drive customer acquisition and the best value.

RESPONSIBILITIES

Identify market, design, implement and optimize comprehensive F&B marketing strategies across all outlets to drive customer acquisition, table turnover and measurable revenue performance.
Serve as the head curator for unique, innovative and trend-setting dining experience, drive campaigns from initial ideation and budget formulation through to cross-departmental execution and post-campaign ROI analysis.
Drive street event campaigns from ideas to cross-departmental executive and post campaign analysis.
Partner directly with the Culinary (chefs) and Front-of-House operations teams to translate menu updates, kitchen capacities and operations metrics into commercially successful promotions.
Understanding of marketing channels in the HK, Mainland China, international markets, develop, manage and continuously scale an active network lifestyle media, KOLs, food bloggers and micro-influencers to maintain top-of-mind brand awareness.
Negotiate and manage profitable join marketing initiatives, sponsorships and co-branded events with beverage, food and payment gateway suppliers.
Oversee performance marketing channels, social media platforms and data-driven CRM to amplify customer retention and maximize lifetime value.

REQUIREMENTS

6 years or above solid marketing experience gained in managerial or lead capacity directly within the F&B, hospitality sector, large-scale event management and/or commercial real estate sectors.
Strong commercial understanding of consumer trends, market dynamics and restaurant operations within Western and Japanese cuisines and events planning and execution.
Excellent stakeholder management: excellent interpersonal and presentation skills with the ability to influence cross-functional stakeholders.
Passionate in F&B industry with result-orientated attitude
Proficiency in both spoken and written English and Chinese (Mandarin and Cantonese

WE OFFER

Beneficial remuneration package and excellent career opportunities will be offered to the successful candidate.

Lan Kwai Fong Properties Limited

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