Role Description

The Marketing Assistant / Digital Marketing Associate supports the execution and optimization of marketing initiatives across digital channels. This role is focused on enhancing brand visibility, driving audience engagement, and supporting campaign performance through coordinated marketing activities and data-informed execution. Working closely with marketing and cross-functional teams, the position contributes to both day-to-day operations and broader campaign delivery.

Key responsibilities include assisting in the planning and execution of digital marketing campaigns across channels such as social media, email, search, and content platforms. The role involves creating, scheduling, and monitoring content, supporting campaign tracking and reporting, and ensuring brand consistency across all communications. You will also contribute to audience research, competitive analysis, and performance monitoring to help optimize marketing effectiveness.

In addition, the role supports website updates, basic content creation, and coordination with designers, writers, and external partners. It requires a balance of creativity and analytical thinking, ensuring that marketing activities are both engaging and measurable. The position also plays a role in identifying trends, supporting A/B testing initiatives, and improving campaign workflows.

Qualifications

Strong interest in marketing, digital media, and brand communication
Basic understanding of digital marketing channels such as social media, email marketing, SEO, and paid advertising
Ability to organize, prioritize, and manage multiple tasks in a fast-paced environment
Strong written communication skills with attention to tone, clarity, and detail
Analytical mindset with the ability to interpret basic performance metrics and campaign results
Familiarity with content creation tools, marketing platforms, or analytics tools is an advantage
Collaborative attitude with the ability to work effectively in cross-functional teams
Creativity combined with a structured and detail-oriented approach
Willingness to learn, adapt, and develop marketing skills continuously

Bio Pharma Networking Group (BPNG)

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Marketing Assistant / Digital Marketing Associate