Designed by Freepik
With the labor force shrinking by over 9,000 people last quarter, the "War for Talent" has moved from Gen Z to the "Silver Generation".
The Strategy for 2026:
The upcoming "Career Takeoff" fair is proof that the government and major industries (Catering, Retail, Logistics) are pivoting toward mature workers.
- The Advantage: These candidates often bring higher loyalty, lower turnover rates, and critical soft skills (conflict resolution, customer empathy) that AI-native younger staff may still be developing.
- The Implementation: To attract this group, HR must look beyond the salary. Focus on "Ergonomic Flexibility"—roles that allow for shorter standing shifts or tech-assisted physical tasks.
- The ROI: Hiring mature workers allows you to maintain "Human-Centric" service in a market that is becoming overly automated. In a 3.8% unemployment market, being a "Mature-Friendly" employer is a massive competitive edge.