2026 Salary Trends: Moving Beyond the "Bidding Wars"? How HR Can Retain Top Talent with 4%

Market Updates By Me2Works Published on 23/03/2026


As we wrap up the first quarter of 2026, the Hong Kong job market has shifted away from the "hiring frenzy" seen in 2023-24. According to the latest 2026 Morgan McKinley Salary Guide, average salary increases in Hong Kong are expected to stabilize at around 4%. This year, the corporate strategy is clear: it’s all about Cost Control and Long-term Value.


1. The End of the "Highest Bidder" Era?

In previous years, the mass migration wave and talent brain drain forced many companies to offer "sky-high" salaries to secure talent. However, entering 2026, employers are tightening the purse strings. Most merit-based increases are capped at 3–5%. If you are switching jobs, the average salary uplift is currently around 10–20%. Unless you possess niche skills in AI integration, Data Analytics, or ESG, it is increasingly difficult to demand a massive premium.


2. Which Sectors are Still "Hot"?

While overall salary growth is modest, certain roles remain highly sought after:

  • Technology & AI: Professionals who can successfully integrate AI into business workflows can still command a 15–18% premium.
  • Risk & Compliance: Following recent regulatory updates, the banking and finance sectors remain hungry for mid-level specialists in these fields.
  • Transformation Roles: Companies are no longer just looking for "doers"—they want "improvers" who can overhaul legacy processes.


3. The New HR Challenge: How to Retain?

Since aggressive salary hikes are no longer the primary tool, HR must focus on the EVP (Employee Value Proposition). In 2026, candidates aren't just looking at the paycheck; they value:

  • Work-life Balance: Even as the market stabilizes, the 4-day work week or hybrid models remain massive incentives.
  • Skill Upgrading: Does the company provide AI training? In 2026, if a company lacks an "AI Stack," top talent will fear their skills are depreciating.
  • Job Security: After several waves of restructuring, talent now prioritizes stability and companies with a clear, long-term roadmap.


Summary

2026 is the year of Selective Hiring. As HR professionals, our goal is no longer to find the most expensive talent, but the most adaptable—those who can navigate AI transformation with resilience. Instead of competing on price, let's compete on the "future."



References:

  • Salaries to grow 4% in 2026 as employers ditch 'bidding wars' (Feb 2026). Link
  • Hong Kong salary guide 2026: Pay trends and hot skills (Mar 2026). Link